Privacy Policy

Last Updated: 3/28/2024

Your privacy and the protection of your personal information is important to us. This Privacy Policy provides details about how Homethrive, Inc. (“Homethrive,” “we,” “us,” or “our”) collects, processes, and discloses personal information via our website, our mobile applications, and our managed relationships with our customers for the provision of our products and services (collectively, the “Services”). The use of our Services is governed by our Terms & Conditions. If you do not agree with the practices described in this Privacy Policy, you should not use our Services.

We may update this Privacy Policy periodically, and any changes will be reflected here. If the changes are significant, we will provide a more prominent notice, and at our discretion may email you a direct notification.

A. Information We Collect

Information You Provide. We collect personal information that you affirmatively choose to submit to us, including:

  • Name, date of birth, and other identifiers;
  • E-mail address, postal address, phone number;
  • Gender, race/ethnicity, and marital status;
  • Information you disclose when you contact us or upload information via our Services, call our customer service representatives, correspond with Homethrive representatives via email, or interact with our Care Guides;
  • Payment information when you submit payment for our services;
  • Inferences we derive from any personal information we collect about you; and
  • The following categories of health-related information:
    • Individual health conditions, treatment, diseases, or diagnosis; 
    • Social, psychological, behavioral, and medical interventions; 
    • Health-related surgeries or procedures; 
    • Use or purchase of prescribed medication; 
    • Bodily functions, vital signs, symptoms, or measurements related to health; 
    • Diagnoses or diagnostic testing, treatment, or medication; 
    • Gender-affirming care information; 
    • Reproductive or sexual health information; 
    • Biometric data; 
    • Genetic data; 
    • Precise location information that could reasonably indicate a consumer’s attempt to acquire or receive health services or supplies; 
    • Data that identifies a Consumer seeking health care services; 
    • Health-related data that have been derived or inferred from the above.

Passively Collected Information. We also passively collect certain personal information via our Services, such as the IP address of your computer or network connection, time and date of your visit, your location, the pages and other content that you access, and the number of times you return to the website. We collect this information via cookies and other tracking technologies, which support the functionality of our Services, help us analyze web traffic to our websites and apps, and conduct marketing activities related to our services.

Partner Information. Homethrive partners with certain vendors and third parties to offer you some services, and we may receive certain personal information directly from those vendors and third parties.

B. How We Use Personal Information We Collect

We use personal information we collect for the below purposes:

  • Provide our products and services to you
  • Process payments for our products and services
  • Manage, analyze, and improve our products and services
  • Communicate with consumers
  • Engage with current and prospective vendors and third parties
  • Analyze and better understand consumers’ needs, preferences, and interests
  • Conduct internal business analysis and research
  • Advertise and promote our products and services
  • Comply with our legal and regulatory obligations, and enforce our rights and policies
  • Administer, monitor, and secure our information technology systems, websites, applications, databases, and devices, including detecting and preventing against security incidents and fraudulent activity

We may also aggregate and/or anonymize personal information and analyze those data for statistical or any other purposes permitted by law.

C. How We Disclose Personal Information

As necessary to provide the Services, we disclose each of the categories of personal information described above:

  • To vendors who process personal information on our behalf, including vendors who provide data hosting, customer support, payment processing, information technology support, email hosting, marketing and analytics services, and other services for the operation of our business. We impose contractual limitations on our vendors’ use of personal information they collect in conjunction with providing services to us.
  • To third parties upon your direction or with your consent, such as [insert categories here]
  • To third party marketing and analytics providers via cookies and other tracking technologies. Where and to the extent required by applicable law, we will obtain consent from you prior to such disclosures.

We may also disclose aggregated and/or anonymized data to any other entities to the extent permitted by law.

Further, we may disclose any of the categories of personal information described in this Privacy Policy to third parties to comply with law or legal process, to respond to legal claims, or to protect our rights, property, or safety, or the rights, property, or safety of others. We may also disclose information about you to a successor organization in the event of a merger, acquisition, bankruptcy, or other sale or disposition of all or a portion of our assets. In such event, we will seek assurances that the successor organization will treat personal information we disclose to it in accordance with this Privacy Policy.

D. How Long We Keep Personal Information

We keep your personal information for as long as it is needed to provide the Services to you. When we no longer need to use a consumer’s personal information and there are no legal or regulatory compliance obligations to retain it, we will either remove it from our systems or anonymize it to remove the consumer’s identity.

E. Social Features of Homethrive

If you disclose your personal information in any social feature of the Services (for example, via the online discussion forum), or to any other party through the Services, you should be aware that by doing so you are choosing to share your personal information with others and that Homethrive is unable to control how, when, or with whom those other parties may disclose your information.

F. Information Security

We take our responsibility to protect personal information very seriously. We implement reasonable measures to protect and limit access to personal information, as well as prohibit unlawful disclosure. We use reasonable organizational, physical, technical, and administrative measures to protect personal information within our organization. For example, we use strong browser encryption, store all of our data on systems in secure facilities, implement systematic processes and procedures for securing and storing data, limit access to personal information to only those employees with authorized access who need to know the information in order to perform their jobs, and require vendors who perform services for Homethrive to agree to keep your information secure and confidential. Additionally, we regularly audit the application of our security measures, and we ask third party experts to review our security controls against industry accepted standards.

Nonetheless, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee the absolute security of your personal information. We realize there can be incidents of misuse or unauthorized program incursions, as almost every website, service, and user encounters. In those instances, our goal is to move quickly to isolate the problem, ensure or restore proper functionality, and minimize any inconvenience to our users. As necessary for compliance with applicable laws, Homethrive will notify the relevant authorities and affected individuals of these incidents of misuse or unauthorized program incursions of the Services.

G. Additional Disclosures for Residents of Certain U.S. States

  • Data Subject Rights. Residents of some U.S. states have certain rights with respect to the collection, use, and disclosure of their personal information. If you wish to exercise your data subject rights, you may contact us by emailing us at [email protected]. If we deny your request, you may appeal by contacting us at [email protected]. If you submit an appeal, please enclose or specifically reference your initial request so that we may appropriately assess and respond to your appeal. We will process your requests and any subsequent appeals in accordance with applicable law, depending on your state of residence.
  • Sales, Targeted Advertising, & Profiling. We sell personal information collected via our website via cookies and other tracking technologies, and we process such personal information for targeted advertising purposes. Under U.S. privacy laws, a “sale” is disclosure of personal information to third parties for monetary or other consideration, such as disclosures via cookies and other tracking technologies to third party marketing providers. To opt out of the sale and/or processing for purposes of targeted advertising of your personal information, you may contact us by emailing us at [email protected]. We do not process personal information for purposes of profiling with legal or similarly significant effect.
  • Do Not Track. Our websites are not currently configured to comply with opt-out preference signals, including the “Do Not Track” signal. If we recognize opt-out preference signals in the future, we will update this Privacy Policy accordingly.
  • Disclosure About Direct Marketing for California Residents. California Civil Code § 1798.83 permits California residents to annually request certain information regarding our disclosure of personal information to other entities for their direct marketing purposes in the preceding calendar year. To submit such a request, California residents may email us at [email protected]
  • Disclosure for Nevada Consumers. We sell “Covered Information” as defined under Nevada law, but we generally do not disclose or share “Personal Information” as defined under Nevada law for commercial purposes. Under Nevada law, you have the right to direct us to not sell your Covered Information to third parties, as defined under Nevada law. To exercise this right, if applicable, you or your authorized representative may contact us at [email protected].

H. Children’s Privacy

Homethrive’s services and features are not intended for children, and we do not knowingly collect any personal information from children under 13 years of age. If you are a parent or guardian and believe we have collected personal information about your child in error, please contact us immediately at [email protected] so that we can make reasonable efforts to promptly remove all personal information relating to the child from our systems.

I. International Data Transfers

Homethrive is operated in the United States. If you are located outside of the United States, please be aware that personal information we collect will be transferred to and processed in the United States, which may offer fewer protections for your personal information than your country of residence. Nonetheless, we will continue to process your personal information in accordance with this Privacy Policy.

J. Questions or Comments

If you have any questions or comments about this Privacy Policy or use of the Services, please feel free to contact us at: [email protected] or Homethrive, Inc., 40 Skokie Blvd., Suite 220, Northbrook, IL 60062, Attn: Privacy.