Consumer Health Data Privacy Policy

This Consumer Health Data Privacy Policy applies to Consumer Health Data, as that term has been defined by applicable laws. Terms used herein that are defined terms under applicable Consumer Health Data laws shall have the meanings afforded to them therein.

1. The Categories of Consumer Health Data and How We Use Them

We Collect the below categories of Consumer Health Data from Consumers. 

  • Individual health conditions, treatment, diseases, or diagnosis; 
  • Social, psychological, behavioral, and medical interventions; 
  • Health-related surgeries or procedures; 
  • Use or purchase of prescribed medication; 
  • Bodily functions, vital signs, symptoms, or measurements related to health; 
  • Diagnoses or diagnostic testing, treatment, or medication; 
  • Gender-affirming care information; 
  • Reproductive or sexual health information; 
  • Biometric data; 
  • Genetic data; 
  • Precise location information that could reasonably indicate a consumer’s attempt to acquire or receive health services or supplies; 
  • Data that identifies a Consumer seeking health care services; 
  • Health-related data that have been derived or inferred from the above. 

We use the above-mentioned categories of Consumer Health Data for the following purposes:

  • Provide our products and services to you
  • Process payments for our products and services
  • Manage, analyze, and improve our products and services
  • Communicate with consumers
  • Engage with current and prospective vendors and third parties
  • Analyze and better understand consumers’ needs, preferences, and interests
  • Conduct internal business analysis and research
  • Advertise and promote our products and services
  • Comply with our legal and regulatory obligations, and enforce our rights and policies
  • Administer, monitor, and secure our information technology systems, websites, applications, databases, and devices, including detecting and preventing against security incidents and fraudulent activity

We may also aggregate and/or anonymize Consumer Health Data and analyze those data for statistical or any other purposes permitted by law.

2. The Categories of Sources from Which We Collect Consumer Health Data

We Collect Consumer Health Data directly from you, as well as from the following sources:

  • Cookies and similar technologies when you visit our Services
  • Vendors and third parties when they disclose Consumer Health Data to us
  • We also draw inferences from the information we collect from and about you


3. The Categories of Consumer Health Data that We Share.

We Share all of the categories of Consumer Health Data that we Collect, as disclosed above in Section 1. 

4. Third Parties and Affiliates with Whom We Share Consumer Health Data

We Share Consumer Health Data with the following Third Parties: 

  • Third parties upon your direction or with your consent, including 
    • Strictly Necessary Cookies
    • Functional Cookies
    • Performance Cookies
    • Targeting Cookies
  • As needed, to legal and regulatory bodies and other third parties to comply with law or legal process, to respond to legal claims, or to protect our rights, property, or safety, or the rights, property, or safety of others
  • As needed, to a successor organization in the event of a merger, acquisition, bankruptcy, or other sale or disposition of all or a portion of our assets

5. How to Exercise Your Rights With Respect to Your Consumer Health Data

To exercise your rights with respect to your Consumer Health Data, depending on your state of residence, you may contact us at any time through any of the following methods. 

  • Mail. Homethrive, Inc., 40 Skokie Blvd., Suite 220, Northbrook, IL 60062, Attn: Privacy
  • Email. [email protected]

Supplement to Consumer Health Data Privacy Policy for Nevada Consumers

This Supplement applies to Nevada Consumers for purposes of providing additional disclosures required by Nevada’s Consumer Health Data privacy law. Terms used herein that are defined terms under Nevada’s Consumer Health Data privacy law shall have the meanings afforded to them therein.

Purposes & Manner of Processing. We Collect, use, Process, and Share Consumer Health Data for the purposes and in the manners described in Section 1 of our Consumer Health Data Privacy Policy, which also provides additional disclosures relevant to Nevada Consumers.

Review & Revision of Consumer Health Data. If you would like to review and/or revise your Consumer Health Data, you may submit a request to us via any of the methods listed in our Consumer Health Data Privacy Policy. We will respond to your requests to exercise your rights in accordance with applicable law, but in any case no later than 45 days after receiving your request. We may extend this period up to 45 days only where doing so is permitted under applicable law. 

Changes to this Supplement. We will notify you before making any changes to our privacy practices with respect to your Consumer Health Data by posting an updated notice on this page, with an updated effective date. 

Third Party Collection of Consumer Health Data. Please note that some Third Parties may collect Consumer Health Data about you over time and across different websites or online services you may visit. 

Effective Date: 3/28/2024